Corporate Social Responsibility

SOCIAL CORPORATE RESPONSIBILITY TOWARDS THE COMMUNITY

Sun Africa Hotels (SAH), has premier tourist facilities in various locations within the country. In each of this place, the group has designed a Corporate Social Responsibility (CSR) program aimed at uplifting the wellbeing of the community, socially, financially, and environmentally. It is no longer acceptable for a corporation to experience economic prosperity in isolation from those agents impacted by its actions. SAH has focused its attention on both increasing its bottom line and being a good corporate citizen. Keeping abreast of global trends and remaining committed to financial obligations to deliver both private and public benefits have forced SAH to reshape its framework, rules, and business model. SAH has revised its short- and long-term agendas, to stay ahead of rapidly changing challenges through CSR programmes.

1. Investment in local producers and their products

The Masai communities are the major inhabitants of Narok County and they have a rich culture that has impacted positively to the tourism sector in Kenya. Apart from the Maasai Mara National Reserve, the Maasai (Masai) boost of beads, masks, carvings and the unique lifestyle and dance which are major tourists’ attractions. As part of our CSR, we have ensured that the Maasai sell their beads, masks and carvings to tourists who visit/reside in our lodges. In addition, the Maasai's perform various dances and other cultural activities to tourist audiences in our lodges. It's also worth noting that tourism helps the Maasai (Masai) to retain and enrich the Maasai (Masai) culture through business transformation.
For instance, Keekorok Lodge a premier hospitality facility located in Maasai Mara National Reserve has contributed immensely towards the wellbeing of the Maasai community, especially women and morans (young men) through the CSR program. The location of the lodge gives tourists an option to visit Business premises or Manyattas that sell art facts. Equally, it has a gift shop in partnership with the local community within its premises where tourists can easily access the Masai products.

2. Community support and outreach

SAH is geared towards improving the Masai peoples' quality of life through various initiatives. The education of the children from the surrounding community has been boosted through the support plans in place such as provision of educational resources and tools and infrastructure.
SAH has been working with the local health care providers to assist in medical clinics. The remoteness of some of the Maasai Manyattas prompted SAH to be arranging with health care providers to provide medical camps for basic health care needs. Similarly, SAH has been sponsoring health camps in remote locations and arranging for medical teams, medical supplies and medicines to benefit the local community.
SAH together with the county government are in discussion on how to support health care facilities in the county. Well equipped clinics in the county will motivate the local community to seek medical attention.

3.Provision of Water and Roads

Through its corporate social investment, SAH has sank boreholes to provide local communities with clean water that is used for drinking and other domestic chores. Furthermore, SAH has partnered with selected schools and health facilities to provide boreholes and tanks for rain water harvesting.
SAH has partnered with other relevant stakeholders like the Narok County and the local government to ensure roads leading to the park are improved/ repaired through combined initiatives.

4. Employment and training to the local communities

SAH has ensured that the living standards of the local communities are improved through apprenticeship programmes in its facilities across the County government of Narok. The graduates from our apprentice programmes are normally given first priority for employment opportunities. The local people have been trained in hotel management and thereafter employed. Similarly, the local men have been employed as security guards.
Visits to Masai cultural villages are offered to tourists by Masai driver guides from the communities and villages around in partnership with SAH. SAH has also ensured that the authentic and fully functional Masai villages are not interfered with commercial activities and instead Maasai's are motivated by the need to keep them appear traditional in order to be more appealing to tourists. Tourists are normally exposed to people's homes and exposed to the reality of how the community live and operate on a daily basis. In so doing, the local people get some income, paid by tourists as entrance fee.

 

SOCIAL CORPORATE RESPONSIBILITY TOWARDS THE ENVIRONMENT

1. Environmental conservation
SAH has been very instrumental with the designing and implementing of various types of environmental conservation activities, such as the development of an ecologically sound method for sewage treatment and then use the very water to irrigate grass around the camp. Wild animals have been feeding on this grass during the dry season. SAH has also successfully embraced a tree planting program {indigenous trees} to replace the few lost trees around the lodge. These trees act as wind breakers but also act as a habitat for various bird species. To sum up, the ecosystem around has been protected.

2. Environmental training

In order to keep with the continuous need to understand and protect the environment in which the lodges operate, SAH has been offering capacity building programmes on environment both to the communities around and the staff in a bid to create understanding of the importance of environmental responsibility. Besides this, SAH has naturalists who are based at the lodges to provide training to all staff members on environmental policies and practices

3. Conservation Initiatives

The Lodges have employed direct funding to proper waste disposal, water conservation and monthly environmental cleanup. These initiatives have ensured proper waste disposal and management by sorting waste at the source and recycling of glass and plastics

4. Climate Change adaptation and mitigation
Climate change is both a global threat and a development issue. Tourism contributes to human induced climate change. In order to develop sustainable tourism, adaptation and mitigation strategies should be accepted.
Therefore, the lodge has adopted renewable energy sources such as electric solar energy, water solar heaters, energy saving bulbs and rechargeable solar lamps. The solar energy is used to facilitate less energy consuming demands such as lighting, water heating and pavement lighting. This initiative has minimized the over reliance on fossil fuel sources [petroleum energy]